7-DAY FREE TRIAL

$97$0USD

Your first 7 days are free. Then $97/month. Cancel anytime.

Training · Nutrition · Coaching · Community

The Fitness Community
Built Around You.

Train with a plan made for you, eat without the guesswork and have 1,200+ women cheering you on. Your first 7 days are on us.

JOIN THE HERFORM COMMUNITYSTART YOUR 7-DAY FREE TRIAL
★★★★★Loved by 1,200+ women
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Flexible Training & Nutrition

Coach Support & Check-ins

Women-Only Community

Your Goals Will Evolve, And Your Fitness Should Evolve With You.

What you want from fitness today might look completely different a year from now, and that's something we understand at HERFORM.

Whether you're finding your feet with training, working toward a new goal or ready to challenge yourself in ways you haven't before, we're here to help you keep moving forward with an approach that makes sense for where you are in life.

LET'S DO THIS TOGETHERSTART YOUR 7-DAY FREE TRIAL

Inside our community of
1,200+ Women

You can find a workout plan or meal ideas almost anywhere these days.


What's much harder to find is a group of women who notice when you've gone quiet. Women who cheer the loudest when you hit a new PB. Women who remind you why you started on the days you feel like giving up.

Women-only space
Women-only space
A private, supportive community where you can ask any question, share that progress photo and feel completely comfortable being yourself.
Share your journey
Share your journey
Thousands of members are training, cooking and checking in at the same time as you, so you'll never be starting alone.
Coaches in your corner
Coaches in your corner
You get biweekly coach-led check-ins, and the coaching team is there whenever you need a hand.
Guidance from Josh
Guidance from Josh
Josh is right there in the community, sharing the same approach he's used to coach more than 5,000 women.
Regular Challenges
Regular Challenges
Regular HERFORM challenges give you and the whole community something to work toward together.
JOIN OUR COMMUNITYSTART YOUR 7-DAY FREE TRIAL

One membership

to unlock everything you need to thrive.

Strength Training

Know exactly what to do every time you train.

  • Home or gym programs built around your goals
  • Video demos for every exercise
  • Swap exercises and log your workouts in the app
  • Progressive training plans

Tailored Nutrition

Flexible eating that fits your real life.

  • Personalized calories and macros
  • A structured meal plan or flexible tracking, whichever you prefer
  • Recipes, shopping lists, a barcode scanner and dine-out options

Progress & Habits

See your progress beyond the scale.

  • Step tracker that syncs with your Health app or smart watch
  • Habit tracker and cycle trackers
  • Progress photos and body measurements in one place
  • Mindset video library

Coaching & Community

Support whenever you need it.

  • A private, women-only community
  • Biweekly coach-led check-ins
  • Access to every HERFORM challenge
  • Practical education and how-to guides

"Herform has taught me how to fuel my body, build strength and stay consistent – my body has changed, but so has my mindset."

"As a full-time working mom of two, I'd lost myself in motherhood. In six months with Josh I've lost 26 pounds, and I've done all the workouts at home."

"In one year I've lost 60 pounds, and I can't believe how much better I feel. Josh's plan was tailor-made for my needs – it was impossible for me to fail."

"I'm only in the gym three days a week and eating more than I ever have, yet I've seen more results in the first month than I have in years."

"After having my daughter I struggled with stubborn baby weight. In only four months I've been able to shred it while still living my busy mom life."

"I've lost over 25 pounds, and I feel the healthiest I've ever felt in my 47 years. Thanks to Josh, I've learned sustainable eating habits and workouts."

"Within the first three and a half weeks I'd already lost 10 pounds. This nutrition and workout program has been one of the easiest I've ever followed."

"In five months I've lost 41 pounds and dropped 20% body fat. The program has taught me you just have to show up, stay consistent and trust the process."

Ready to try it? Your first 7 days are free.

Start today, free until day 7. Then $97/month · Cancel anytime

START YOUR FREE TRIAL →7 DAYS ALL INCLUDED

Getting started is easy.

Step 1

Choose your membership

Select the plan that's right for you and create your account in just a few minutes.

Step 2

Complete your profile

Tell us about your goals, experience and lifestyle so we can personalise your training and nutrition.

Step 3

Start your journey

Download the app, access your program and join our supportive community.

One Membership,
Start Free For 7 Days

7-DAY FREE TRIAL

Monthly Plan

$0/first 7 days

Then $97/month · Cancel anytime

  • A private, women-only community
  • Training and nutrition built around you
  • Coach check-ins every two weeks
  • Habit and progress tracking
  • Every HERFORM challenge included
START YOUR FREE TRIAL →7 DAYS ALL INCLUDED

7 days free, then $97 USD billed monthly. Cancel Anytime

Start today, free until day 7

How your free trial works

  1. TodayCreate your account and get full access to the app, your program and the community.
  2. Days 1–7Train, eat, track and check in. Everything is included, nothing is locked.
  3. From day 8Your membership continues at $97/month. Cancel anytime before then and you won't be charged.

What's included in your 7 days

  • Your personalized home or gym training program
  • Personalized calories, macros and meal plan
  • Progress, habit and cycle tracking
  • The private, women-only community and coach check-ins
  • Full access from day one
  • Cancel anytime
  • Secure checkout

Loved by thousands of women.

START MY TRANSFORMATIONSTART YOUR 7-DAY FREE TRIAL

Imagine a few months from now.

  • You wake up knowing exactly what today's workout looks like, you don't have to plan it or second-guess it.
  • Your meals are simple and flexible enough to work around date nights, family dinners and weekends away.
  • You share a win in the community, and a whole group of women is celebrating it with you.
  • You feel stronger. You carry yourself differently. You're proud of the promises you're keeping to yourself.
  • Looking after yourself has become part of who you are, and you're finally done starting over every few weeks.
I'M READY FOR THISSTART YOUR 7-DAY FREE TRIAL

Hi, I'm Josh.

Five years ago, I lost my 27-year-old sister suddenly. She was my best friend.


She struggled with her weight and her relationship with food her whole life. Through the grief, I found my purpose in helping women build their confidence, their mindset and a body they feel good in.


Since then I've coached more than 5,000 women, and I'm still in it every day with the HERFORM community.


My mission is to help you feel strong, confident and proud of yourself, with a whole community of women behind you while you do it.

- Josh Goldy

TRAIN WITH JOSHSTART YOUR 7-DAY FREE TRIAL

Stories from our members.

★ ★ ★ ★ ★

Seriously, I’m so glad I found this program! As a busy woman, I needed something that wasn’t too complicated or expensive, and this totally fits the bill. The workouts are quick and easy to fit into my day, and the nutrition plan is super realistic. I’ve lost 15 pounds in just a few months, and I actually feel stronger and more confident. If you’re looking for an affordable and simple way to lose weight, this is it!

— Sarah

★ ★ ★ ★ ★

Josh made the workouts easy to follow along with and gave me something to look forward to after work. I am really looking forward to joining my more programs! This program is more than just fitness—it’s a complete game-changer for your confidence and mindset. I’m so thankful I gave it a shot!

— Tiffany W

★ ★ ★ ★ ★

I did Josh's previous challenge & also his 4 week program and let me tell you, this guy gets it and is very motivating. He shows the best ways to do each exercise and why they're important. Can't wait to do more of his programs.

— Tina R

★ ★ ★ ★ ★

The workouts were easy to follow and In just 2 short weeks I felt better, stronger, and more confident in myself than I had in years! And since joining I have lost 10+lbs, gained strength, and have more energy! I'm looking forward to continuing this and becoming the best version of myself. Josh is very motivating all the way around and I highly recommend him and his programs!

— Kaylee R

★ ★ ★ ★ ★

Love this program! It’s affordable, easy to follow, and most importantly—it works! The workouts don’t take up hours of my day, and the meal plan is simple but so effective. I’ve dropped 20 pounds in just a couple of months, and I feel more energized than ever. It’s been such a game changer for me, and I’m honestly excited to keep going. Highly recommend if you want to get healthy without breaking the bank!

— Jessica

★ ★ ★ ★ ★

I can’t believe the difference this program has made in my life! Before starting, I felt stuck, frustrated, and unsure how to make real progress with my fitness goals. But this online program changed everything. The workouts were challenging yet doable, and the meal plan was simple to follow without feeling restrictive. I’ve gone from hiding in baggy clothes to confidently wearing whatever I want.

— Amy S

Frequently
Asked
Questions

JOIN HERFORMSTART YOUR 7-DAY FREE TRIAL
  • You get full access to HERFORM for 7 days: your training program, nutrition, tracking, coaching check-ins and the community. If you love it, your membership continues at $97/month.

  • No. Your first 7 days are free. Your $97/month membership only starts once your trial ends.

  • Yes. You can cancel anytime during your 7 days and you won't be charged.

  • Absolutely. Whether you're brand new or coming back after a long break, your program is tailored to your experience level. Every exercise has a video demo, so you'll always know what to do.

  • HERFORM meets you where you are. Your program is built around your experience and lifestyle, so you can progress at a pace that feels good. If you've recently had a baby, check in with your doctor before you start.

  • You can get a plan from lots of places. What HERFORM gives you is people. You'll have coaches who check in on you, guidance from Josh and thousands of women who'll encourage you when you don't feel like showing up. That support is what helps you keep going long after the first few weeks.

  • Not at all. Lots of women start by reading along and cheering others on. It's a private, women-only space, so when you're ready to share, you'll be surrounded by people who get it.

  • Yes. Your calories and macros are based on your goals, preferences and lifestyle to help you make steady, sustainable progress.

  • Not at all. You can swap meals, enjoy social occasions and use the food diary to find an approach that works for you.

  • HERFORM is designed for women who are juggling work, family and everything in between. Your workouts are structured and easy to follow, so you can make the most of the time you have.

  • Everyone has those days. When you do, you'll still have a plan to follow, coaches checking in and a whole community of women in your corner encouraging you to keep going.

  • Every woman is different. Many members notice changes in their strength, energy and confidence within the first few weeks, and physical changes come with time and consistency.

  • You'll fill out a short questionnaire so we can personalize your training and nutrition. Then you'll get instant access to the app, your program and the HERFORM community, so you can get started straight away.

JOIN HERFORMSTART YOUR 7-DAY FREE TRIAL

Your first 7 days are free. Then $97/month · Cancel anytime

START YOUR 7-DAY FREE TRIAL →